One of the most well-known soccer teams in the Premier League, known as The Gunners, has welcomed Betway as an OfficialGlobal Betting Partner. Thus, through new activations and value-added experiences for soccer enthusiasts, Arsenal and the well-known bookmaker will collaborate to popularize their brands with their respective audiences and enhance the fan experience.

Everyone involved will be pleased with the new partnership's design, which aims to dramatically enhance fan experiences and the ways in which fans worldwide engage with the brand on betting and social media platforms. CEO of Betway Group, Anthony Werkman expressed his excitement about the new venture, saying that the company as a whole was delighted to be collaborating with Arsenal Global Betting Partner.

Advertising boards at the 60,000-seat Emirates Stadium will display Betway's branding during all domestic Premier League, FA Cup, and Carabao Cup matches, providing visibility to Arsenal supporters across the globe.

Additionally, Betway will provide all players and staff at the club with comprehensive Code of Conduct and Responsible Gaming training, which outlines rules and educates on the dangers associated with gambling as well as the resources and assistance that are available. This is on top of the work Arsenal supports players in this area by doing with the PFA and FA.